You’re Already Hiring. Why Not Get Paid for It?
Staffing your store is hard enough, especially with late shifts, weekend turnover, and constant pressure to keep things running smoothly. But here’s what most convenience store and gas station owners don’t know: many of the people you’re hiring may qualify your business for thousands in federal tax credits.
It’s called the Work Opportunity Tax Credit (WOTC) and it was designed for businesses just like yours.
What Is WOTC (and Why Haven’t You Heard of It)?
WOTC is a federal income tax credit for employers who hire from groups that often face barriers to employment, like SNAP recipients, long-term unemployed individuals, and certain veterans.
Most operators don’t hear about WOTC from their accountant or payroll company. And that’s a missed opportunity. The average credit is around $1,000 per eligible employee, and it’s surprisingly easy to claim when set up right.
Why WOTC Works for C-Store Operators
- You hire year-round, often under tight timelines
- Late-shift and hourly roles often meet WOTC criteria
- Your hiring patterns naturally qualify you—if you know what to look for
- Whether you’re in a rural town or busy intersection, eligible workers are applying
Here’s a Quick Example:
If you run three stores and hire 25 people this year, five might qualify. That’s $5,000+ in real federal tax savings with no upfront cost.
So Why Isn’t Everyone Doing This?
Because WOTC sounds complicated. But it doesn’t have to be. We’ve simplified the process to make it easy for busy operators:
- New hires answer a 2–3 minute survey
- We screen for eligibility
- We handle all the IRS paperwork and filing
- You receive the credits—no disruption, no hassle
Watch: Learn about WOTC in 3 Minutes
Still not sure? Watch this short video where I explain how WOTC works and why it’s tailor-made for convenience store and fuel retail businesses:
Let’s See What You Could Qualify For
If you’re hiring, even just a handful of people, you might be eligible for thousands in tax credits this year. Don’t leave money on the table. Contact us!